Ferris State Athletics To Launch #BeatGVx3 Social Countdown!
Big Rapids, Mich. - Ferris State University Athletics, which won
a GOLD award for the nation's best social media and interactive
campaign this week at the 2014 national convention, will launch yet
another major social media initiative beginning on Thursday (June
12) with the debut of the #BeatGVx3 Social
Countdown.
The interactive social media blitz highlighting one of the top
Division II rivalries in the country will count down the days until
September when the Bulldogs square off against archrival Grand
Valley State in three different sports over a three-day
span.
Thursday's launch begins exactly 100 days prior to kickoff on
Saturday, Sept. 20, when FSU hosts GVSU in both women's soccer and
football action in Big Rapids. Three days later, the Bulldog
volleyball team ventures to Allendale for their first meeting
against the Lakers on Sept. 23.
The social media initiative will help fans tick down the days to
Sept. 20 when the Bulldog women's soccer team will host the
defending national champion Lakers at the FSU Soccer Field starting
at 5 p.m. (ET) with the football squad seeking its third-straight
win in the Anchor-Bone Classic later that night at Top Taggart
Field. It will mark FSU's home gridiron opener with opening kickoff
set for 7 p.m. (ET).
While fans are eagerly waiting for the Bulldogs to square off
against the Lakers in one of Division II's most fierce rivalries,
the #BeatGVx3 Social Countdown will allow them to
talk about highlights from past games in multiple sports online
with other fans, share their Bulldog pride, win prizes and have fun
while keeping up with the Bulldogs socially.
Aptly named the #BeatGVx3 Social Countdown, the
plan will feature different interactive components for each day
(Monday-Sunday) via Twitter, Facebook, Instagram and FerrisStateBulldogs.com, as well as other special
features as the days count down to Sept. 20. Fans are encouraged to
use the #BeatGVx3 tag on all tweets related to the
social media effort.
"So many Bulldog fans and former student-athletes have stories to
tell about games against Grand Valley State from years past and
this initiative will only help build momentum for the upcoming
contests this fall against the Lakers ," said Associate Athletics
Director Jon Coles. "Our social media
efforts the past couple of years have achieved great results and we
believe this one will do the same while also helping build momentum
for another athletics season."
The special summer social media project comes on the heels of
back-to-back award-winning efforts by Ferris State Athletics. The
previously-used Bulldog Social Summer campaign that was ran in 2012
was tabbed among the nation's three best social media marketing
efforts as part of the National Association of Collegiate Marketing
Administrators (NACMA) "Best of Award Winners" while last summer's
Michigan's "Best Sports Logo" effort received GOLD recognition as
the nation's best just this week.
The #BeatGVx3 Social Countdown continues the
Bulldogs' efforts to engage fans and increase followers in recent
years on multiple social media platforms such as Twitter, Facebook
and Intstagram while also establishing an email database that
continues to grow. FSU's current athletics "likes" on facebook are
more than many of the other in-state Division I schools while the
official athletics twitter account (@FerrisAthletics) ranks among the top 25 of more than
300 NCAA Division II member institutions. In addition, the
Bulldogs' hockey twitter account (@FerrisHockey) is tops of all the Western Collegiate
Hockey Association (WCHA) schools.
The unique project will also feature various interactive elements
and social media posts on the school's official athletics website
at FerrisStateBulldogs.com where more than 5,000 people
visit on a daily basis during the season, making the site among the
best of its kind in intercollegiate athletics. Since its launch in
August of 2009, FerrisStateBulldogs.com has served nearly five
million visitors from all 50 states and nearly every country around
the world. Those visitors have combined for more than 250 million
hits.
The daily themes for the #BeatGVx3 Social Countdown
include:
Mini-Dawg Monday
Send us your favorite photos of your little Dawgs on social media
platforms. Upload photos of your children, young relatives or
friends to the Ferris Athletics Facebook page, tweet them online or
post on instagram. Help us expand our reach and include the
youngest members of your family!
Trivia Tuesday
Join us on Twitter and Facebook for questions pertaining to the
Anchor-Bone Rivalry. We'll cover nearly every sport, recapping some
of the memorable moments from years gone by in this historic
showdown. Better study up on your FSU-GVSU history!
Winning Wednesday
We're scouring the archives for memorable photos from big wins
over the Lakers from years past. Be it football, basketball,
volleyball or others, find them on Twitter, Facebook &
Instagram. You'll be surprised at how awesome some of our uniforms
and athletes looked back in the day!
Three-Straight Thursday
As we approach the weekend, we'll bring you cool facts,
milestones, notes and more from back-to-back wins the last two
seasons over GVSU as the Bulldog football team aims for its
third-straight win over the Lakers. Catch video highlights or check
out records set with posts on a variety of social media
platforms.
Football Friday
Gear up for fall with all the latest football news, videos and
more! Read or watch an interview, hear a quote, catch the links or
find out a fun Bulldog football fact as the Dawgs prepare for the
2014 campaign!
Alumni Share Saturday
What's your favorite memory from the Ferris State vs. Grand Valley
State rivalry? Do you remember a big win over the Lakers or were
you in attendance when the 'Dawgs pulled out a victory. Share your
favorite story with us from the rivalry and we'll post on the
official Ferris State Athletics accounts.
Sign Sunday
Send us photos of yourself, family or friends using the
#BeatGVx3 hashtag for a chance to win! Make your
own sign and post on our facebook page or tag us on twitter.
Whether you're in Big Rapids, across the country or anywhere in the
world, be sure to show your Bulldog Nation pride and help root on
the 'Dawgs to victory!
If you haven't joined the social media revolution yet, now is the
time! Create your accounts and get social with the Bulldogs!
Here are direct links to FSU's official social media pages:
Facebook: www.facebook.com/ferrisathletics
Twitter: www.twitter.com/ferrisathletics
Instagram: www.instagram.com/FerrisAthletics
YouTube: www.youtube.com/ferrisathletics
Website: www.FerrisStateBulldogs.com