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Ferris Trademarks & Licensing

Ferris Trademarks and Licensing

Many different organizations and companies have logos that help them establish their identity. Both state and federal law helps protect these trademarks from improper use by others. Ferris State University currently has four federally licensed marks: the Bulldog head, the signature line and name "Ferris State University," the Alumni Association seal and the University seal.

The Use of Licensed Vendors

Any vendor who produces products bearing any of these protected trademarks must be licensed to do so. The University has partnered with Affinity Licensing to manage the licensing of vendors who produce trademarked products. They ensure each company has met the requirements for being licensed, such as carrying a sufficient amount of liability insurance. 

Non-Approved Items

Ferris State University has identified a number of items that are not to be produced using their trademarks. These include temporary tattoos, phone/debit/credit cards and tobacco-related products. Also, trademarks are not to be used in conjunction with messages that are derogatory or otherwise inappropriate.


For information pertaining to athletics licensing and marketing contact:

Ferris State Athletics
210 Sports Drive
Big Rapids, Mich., 49307
(231) 591-2861

For further information regarding the production of trademarked items contact:

Anne Hogenson
Advancement & Marketing
Prakken Building
Big Rapids, Mich., 49307
(231) 591-2333