Ferris State Athletics Announces NIL Partnership With Athlete's Thread
Big Rapids, Mich. - Ferris State University Athletics has officially announced a partnership with Athlete's Thread, providing the Bulldogs' nearly 400 student-athletes an exciting platform to showcase their own brand and to financially benefit from their Name, Image and Likeness (NIL).
The partnership allows every Bulldog student-athlete to sell customizable gear and jerseys with their name and number and receive monetary compensation for a portion of each sale.
Athlete's Thread is a leading supplier of NIL merchandise, which allows student-athletes the ability to take advantage of opportunities to sell merchandise while using FSU's official logos and trademarks under current NCAA guidelines.
Presently, Athlete's Thread works with more than 100 colleges and universities, providing over 10,000 athletes with high-quality merchandise and jerseys to leverage their own NIL rights and create their own brand.
"We're excited to partner with Athlete's Thread and to support our student-athletes with a way to benefit from their own Name, Image and Likeness," said FSU Athletics Director Steve Brockelbank. "This partnership with Athlete's Thread gives our student-athletes a platform to engage with fans through custom and personalized Bulldog apparel and an avenue to profit themselves."
Bulldog student-athletes will be able to sign up and partner with Athlete's Thread, earning commissions on all merchandise sales. When partnering with Athlete's Thread, student-athletes earn 12 percent commissions on all merchandise sales, with the opportunity to earn an additional 10-15 percent commissions by sharing their affiliate link – a total of 22-27 percent. All partnerships are non-exclusive.
The NIL opportunity is open to all student-athletes at Ferris State University. Athlete's Thread believes that every athlete has an amazing story to tell, and it is their mission to empower them to share it.
As an approved licensee with Ferris State University, Athlete's Thread will contract directly with interested Bulldog student-athletes to design and create NIL licensed product as well as launch personalized online stores. Among the items offered for purchase include: replica jerseys, sweatshirts, shirseys and caricature designs with youth and adult sizing options. New gear featuring Ferris State student-athlete names, numbers and likeness will be added continuously as they opt to sign with Athlete's Thread.
For more information on Ferris State Athletics, visit FerrisStateBulldogs.com or follow Ferris State Athletics on all social media platforms.
Athlete's Thread can be found online at AthletesThread.com. A link for Ferris State University will be available once athletes beginning registration and partner with the company.
About Athlete's Thread
Athlete's Thread may be a new brand, but the people behind Athlete's Thread are not new to the licensed custom apparel industry. Athlete's Thread is within the Threadly Brand family, which encompasses Greek House, College Thread, Threadly, and Athlete's Thread. Threadly has been a company in the licensing apparel industry since 2013, and Athlete's Thread is the newest addition to the family, focusing on NIL merchandise for every athlete.